کتاب Branding & Marketing اثر محمود سمیعی نصر

Dedication
Introduction
What Is Marketing?
Definition of Marketing
Marketing
Types of Marketing
Main Purpose of Marketing?
The 7 Key Marketing (Three more P’s)
Principle Marketing concepts explained by Philip Kotler
What is Marketing 1.0?
What is Marketing 2.0?
What is Marketing 3.0?
The 10 Commandments of Marketing 3.0
Marketing 4.0
What is Marketing 5.0
Marketing Quotes from Philip Kotler
What is Market Segmentation?
Bases of Market Segmentation
Types of Market Segmentation
Nature of a market segment
Examples of market segmentation
What is Selling
Types of Selling
Consultative vs. solution selling
The 4 principles of consultative selling
Top 5 Sales Trends to Follow in 2023
Common Sales Terms
What is a sales forecast
Sales Forecasting Methods
Difference Between Selling and Marketing
To sum it up, let us look at the components of the two
What is a marketing strategy?
Marketing strategy is long-term
Marketing strategy vs. marketing plan
Creating a marketing strategy
Your strategy comes before your plan
In the section of Digital marketing we explain about some of these strategy in more details
Below, we just mention the name of some of important marketing strategies.
Marketing strategies for 2023
What is Market Analysis
The following analysis must be done by the marketing manager
Starting a Business successfully
Business Plans
What You Need to Know About Small Business Plans
Marketing Plan
What Is Digital Marketing?
What is digital marketing?
Why digital marketing?
What does a digital marketer do?
Inbound Marketing vs. Digital Marketing:
Does digital marketing work for all businesses?
What is the role of digital marketing to a company?
What types of digital content should I create?
AI in Digital Marketing Trends
What Is Advertising?
Concise Definition of Advertising?
Advertising Campaign
The keys to a great advertising campaign
Integrated Marketing Communications (IMC)
How to Do Market Research
Primary vs. Secondary Research
How to Do Market Research
Choosing Which Buyers to Survey
Pricing Strategies
Definition of Customer Relationship Management (CRM)
History of CRM
Importance of Customer Relationship Management (CRM)
Customer Satisfaction
Customer Loyalty and Retention
Objectives of Customer Relationship Management
Customer Relationship Management Benefits
Customer Relationship Management Strategies
Data Warehouse (Information Technology)
What is Branding?
What is a brand and branding?
Decoding Branding: Definitions by Kotler, Aker, Keller, and More
Brief on Branding
Importance of Understanding Branding
Philip Kotler on Branding
What is Brand Equity
How Brand Equity Came into Place
Why Is Brand Equity So Valuable?
The Roadmap for Building Managing Brand Equity
Examples of Brand Equity
What is the Keller's brand process? Keller's brand equity model
Conclusion
What’s the Difference Between Marketing and Branding?Branding vs Marketing
Branding: a promise delivered
What is brand positioning?
The Importance of Branding
Brand Strategy Guide
How to Create a Brand?
How to Brand Your Business by Marketing Channels?
Branding Terms to Know
Branding Tips for Small Businesses
What Does a Brand Manager Do in 2024?
Brand manager tasks and responsibilities
QUOTES BY KEVIN LANE KELLER
Some of Keven Lane Keller's Quotes
QUOTES BY M. SAMIEINASR
Some of M. Samieinasr Quotes
Section 2: Branding Marketing In Power point Templates
“Why Branding”
What is Branding and Marketing?
What is Brand Branding?
Best 100 Global Brands According to Interbrand?
What is a Brand?
The Importance of Customer Mind
What is a Brand?
Ten Qualities of World-Class Brand
Advantages of Strong Brands
WHAT IS BRANDING
Brand Positioning
Value Propositions
Unique selling propositions
Customer Ratings of Competitors for Positioning
What is competitive profile matrix
Point-of-Difference Criteria
Points of parity
Brand Mantra
What is Brand Mantra
Difference between Mantra and Motto Slogan
Designing a Brand Mantra
Branding Has Two Base Components
What is Emotional Branding
How does Coca-Cola use emotional branding?
How does Starbucks use branding?
How does Apple use emotional branding?
What is Brand Management
What is a brand manager?
Steps in Strategic Brand Management
Tips to create a successful brand strategy
What is Brand Identity
Elements of brand identity in the Aaker model
How to develop a strong brand identity
Know who you are
What is brand image?
Why is a strong brand image important?
The Role of Brands
Customer Loyalty Criteria
Successful Examples of Customer Loyalty
CUSTOMER DELIGHT
5 Key elements you must follow to make a strong brand?
Customer expectations are on the rise in 2024
Importance of customer experience statistics
What is a customer journey map?
What is the Customer Journey
How to identify customer touchpoints?
Pre-Purchase Touchpoints
Purchase Touchpoints
Post-Purchase Touchpoints
What is first impressions count?
Customer Experience vs. User Experience: What’s the Difference?
What is customer experience?
What is user experience?
Why is tracking retention KPIs important?
What is Customer Retention Rate
What is Repeat Purchase Rate?
What is Customer Retention Rate
Calculating your return rate
What is customer life time value?
What is Customer Acquisition Cost?
What churn rate means?
What is Repeat purchase rate (RPR)?
How do you calculate purchase rate?
What is Net Promoter Score (NPS)?
What is Customer Satisfaction?
Average Resolution Time
What is Customer Effort Score (CES)?
Internal Branding
Why Customers Abandon a Business
What is job dissatisfaction?
The role of Employee to Create Customer Experience
Pleasant customer Experience Road Map
How to wow your customers
Amplifying Company Culture
CEO Brand Leadership
The 4Ps of CEO branding
Five rules of leadership that capture leadership DNA
Rule 1: Shape the future
Rule 2: Make things happen
Rule 3: Engage today’s talent
Rule 4: Build the next generation
Rule 5: Invest in yourself
What is Personal Branding?
6 steps to build your personal brand as a CEO
Step 1: Identify your audience: who are you talking to?
Step 2: Define your positioning: what story do you want to tell?
Step 3: Define a content strategy: how will you get your message across?
Step 4: Define your value: how will you make an impact for others?
Step 5: Get out there and be consistent
Step 6. Create A Personal Website
Tips for Building Your CEO Brand
1. Define your personal brand
2. Think forward
3. Focus on your delivery
4. Don’t be afraid to fail
5. Show off your uniqueness
6. Show off your beliefs and values
The 5 Levels of Visible Expertise
What is 'Rebranding'
What is Brand Equity?
Components of brand equity in 2023
Brand Equity-Key Indicators (Brand Awareness)
Keller Aaker customer-based brand equity models
Level 1: Brand identity (who are you?)
Level 2: Brand meaning (what are you?)
Level 3: Brand response (what are the feelings for the brand?)
Level 4: Brand resonance (that strong relationship)
Aaker’s Brand Equity model
Aaker customer-based brand equity model
What is a Brand Promise?
Brand promise lifecycle
Brand Dynamics Pyramid
Secondary Sources of Brand Knowledge
What is secondary brand knowledge?
Inter-brand Brand Valuation Method
Brand architecture
5 main types of brand architecture
1. Branded House
2. House of Brands
3. Sub-brands
4. Endorsed Brand
5. Hybrid Brands
Which strategy is best for you, ask yourself these questions
What is the difference between branded house and house of brand?
How to Build a Brand in 2024
1- Awareness
2- Uniqueness
3- Innovation
4-Reliable Product
5- Leadership
6- Friendliness towards the society
7-DISTINCTION
8- Customer Loyalty
What is Nation Branding
What is a national branding strategy?
What are the six elements of national branding?
Four Important Steps to nation branding:
What are the dimensions of nation branding?
1-Exports
2- Governance
3-Culture
4-People
5-Tourism
6-Immigration and Foreign Direct Investment Attraction
What is Marketing. Marketing Definition can be summarized in three words:
1-Market Research
2-Market Awareness
3-Customer Loyalty
What is Marketed?
Key Customer Markets
Target Markets, Positioning Segmentation
What is Market Segmentation?
How does branding help market segmentation?
How to segment or differentiate between brand-loyal customers?
1) Hard core brand loyal customer
2) Split loyal customers
3) Shifting loyal customers
4) Switching customers
Behavioral Segmentation Breakdown
Customer Relationship Life cycle
Marketing Environment
Major Societal Forces
Holistic Marketing
Relationship Internal Marketing
The Marketing Mix
Marketing Management Tasks
Customer Buying Behavior
What is Consumer behavior?
What Influences Consumer Behavior?
What Is Consumer Buying Behavior?
What are the 5 stages of consumer buying behavior?
What is the buying decision process?
Five Steps in Buying Decision Process
What is the consumer buying process?
There are five steps in the consumer buying process:
What are the 7 stages of consumer decision-making process?
What is Culture in consumer behavior?
What is Subcultures?
Reference Groups
How Branding Affects Consumer Behavior in 2024
1. Customers' Perceptions
2. Purchase Decisions
3. Peer Influences
4. Customer Status
5. Brand Loyalty
Model of Consumer Behavior
Maslow’s Hierarchy
What Is Organization Buying Behavior?
Business market characteristics
What are the characteristics of the market?
What is the buy grid framework?
Vendor analysis
What does a vendor analyst do?
What is a vendor analyst?
Developing Marketing Strategies and Plans
What is marketing strategy?
What is included in a marketing strategy?
How to create a successful marketing strategy
1-Set definable business goals
2-Identify and research the target market
3-Focus on the 7 P's
4- Develop product plans
5- Identify the key benefits
6- Craft your positioning and messaging
7- Define your marketing mix
8- Make digital experience platform part of your marketing strategy
What is a Marketing Plan?
strategic and tactical:
Stages in Marketing Strategy Development
Focuses on 4C’s
How to do a SWOT analysis
Porter’s Generic Strategies
Porter's Five Force Model
McKinsey’s Elements of Success
Collecting Information and Forecasting Demand
What is a Marketing Information System?
What is Marketing Intelligence System
Sources of Competitive Information
Forecasting and Demand Measurement
8 Ways to Estimate Demand
Estimating Future Demand
Types of Demand Forecasting
Passive Demand Forecasting
Active Demand Forecasting
Short-Term Projections
Long-Term Projections
Marketing Research
What is Marketing Research?
The Marketing Research Process
Types of Research
Summary of three research types
Research Instruments
Creating Long-Term Loyalty Relationships
Customer-Orientations
What is creating long-term loyalty relationship?
Customer Loyalty is based on Two Important Distinctions:
What Is the Definition of a Customer-Centric Business Strategy?
Definition of Customer Experience
“Brand is Customer Pleasant Experience”
How to Measure Customer Experience
1. Analyze customer satisfaction survey results.
2. Identify the rate of and reasons for customer churn.
3. Ask customers for product or feature requests.
4. Analyze customer support ticket trends.
What is the customer journey in more details
Customer Touch Points
Customer journey stages
1. Awareness
8 steps to brand awareness strategy
2. Consideration
3. Purchase
4. Retention
How to Retain Customers
5. Advocacy
Creating a Customer Advocacy Strategy
What is Customer Perceived Value?
What are the 4 levels of customer perception?
10 Practical Tips on How to Increase Perceived Value of a Product
Determinants of Customer Perceived Value
Steps in a Customer Value Analysis
Customer value analysis consists of five steps;
What is Loyalty?
Cultivate Customer Loyalty
Types of Customer Expectations
What is Customer Lifetime Value
Calculating CLV
CLV = customer value X average customer lifespan
What is the difference between CX and CRM?
How to use CRM to improve the Customer Experience
Customer experience is a top priority
Customer experience is a top priority
Getting started with CRM and customer experience
Word-of-Mouth the Best Marketing Strategies in 2024
Attracting and Retaining Customers
10 strategies to attract and retain customers
KPIs for Customer Retention: The Key to Customer Loyalty
What is Customer Journey
What is customer Touch Points
Customer Journey and Touch points
What is Marketing Funnel
Digital Marketing and Branding
Why Digital Marketing and Branding
Digital Marketing Vs. Digital Branding
Digital Branding and Marketing
What Exactly is the Difference Between Digital Marketing and Digital Branding?
What Is Digital Marketing?
Types of Digital Marketing Channels
Website Marketing
Key Performance Indicators (KPIs) in Digital Marketing
Key Performance Indicators (KPIs) in Digital Marketing....
What Is SEO in Digital Marketing?
What Is Internet Marketing?
4 Types of Digital Marketing You Should Consider for Your Business:
1. Content Marketing
2. Search Engine Optimization (SEO)
SEO is often grouped under three categories as listed below
3. Search Engine Marketing (SEM)
4. Social Media Marketing (SMM)
Does digital marketing have benefits?
How to Use AI in Digital Marketing: Improve Your Marketing Strategy in 2024
Why use AI in marketing?
How are digital marketers using AI?
1. Brainstorming
2. Research and customer data analysis
3. Content creation
4. Reporting
5. Personalization
6. Mass optimization
7. Improving customer experience
Top 7 AI tools for digital marketers
1- Opti Monk AI
2. Jasper
3. ChatGPT Plus (GPT-4)
4. Eleven Labs
5. Opus Clip
6. Smart Writer
7. Grammarly
What are the 7 C's of digital marketing?
1- Content:
2-Context:
3- Connection
4-Community
5- Customization
6-Communication
7- Conversion
Best Digital Marketing Strategies in 2024?
1. Using Video on Social Media Platforms
2. Concentrating on the User Experience
3. Making Sure the Sites Are Mobile-Friendly
4. Keeping Your Site Up-to-Date
5. AI or Artificial Intelligence Integrated Marketing
6. Content Creation
7. Doing Account-Based Marketing
8. Taking Advantage of the Paid Media
Significance of Digital Marketing
The Importance of Digital Marketing in 2024
What is Digital Branding?
Guide to Digital Branding
Seven Elements of digital branding
Visual Identity
Visibility
Credibility
Essential Components of Digital Brand in more details
Typically, the digital brand implies these essential components:
Some Examples of digital branding in 2022
Digital branding strategy
Essential steps to implement a digital Branding strategy
1-Logo
2- Brand message
3- Website
4- SEO
5- Content marketing
6- Social media
7- Email marketing
8- Online advertising
9- Influencer marketing
Example of great digital branding strategies
What Should Be Included in Digital Brand Guidelines?
1. Your brand’s mission and vision
2. Your value proposition
3. Your brand’s core values
4. Your brand’s personality and tone of voice
5. Guidelines for your brand’s visual identity
The benefits of digital branding
How Digital Branding Fueling Digital Marketing
How Do Digital Branding and Digital Marketing Work Together?
How does digital marketing affect branding?
Example of Digital Branding Fueling Digital Marketing
Conclusion
Loyalty Road Map by Samieinasr
Bibliography
Online Resources