کتاب English for business management (زبان تخصصی مدیریت کسب و کار)

کتاب English for business management (زبان تخصصی مدیریت کسب و کار)، در 6 فصل، متون تخصصی مدیریت کسب و کار را از طریق مباحث گوناگون برای دانشجویان فراهم کرده است.

این کتاب علاوه بر دانشجویان رشته‌های مدیریت بازرگانی برای دانشجویان تمامی شاخه‌های مدیریت در حوزه کسب و کار مفید و موثر واقع خواهد شد.

در بخشی از کتاب English for business management (زبان تخصصی مدیریت کسب و کار) می‌خوانیم:

Ambiance includes many intangible factors and also others such as heat, light, sound and smell. Laymen refer to six senses, psychologists claim we may have as many as 20. Whatever the truth, customers absorb information about a store through more than just their eyes.

Energy costs and their control became major issues in retailing in the 1970s following two major rises in the price of crude oil. By the middle 1980s inflation, the inability of OPEC to manipulate oil prices, and a glut of the commodity that dominates world trade, had reduced the percentage of total costs due to heat and light. Some shops, even small shops, began to install air-conditioning instead of ventilation systems (or no systems at all) to improve the ambiance for customers and staff.

The value of background music is a topic that creates a good deal of debate. Purchases such as furniture, cars, holidays and houses represent substantial decisions. Many of us would rather avoid making a decision at all, than risk making a bad one. We get flustered and start looking for the door.